Somewhere along the way, "marketing" became more and more focused on platforms, algorithms, templates and funnels – and less about the content itself, and the intentionality, creativity and resonance that makes messaging memorable.
In a world where you can't tell one person or brand from another because of memes, social trends, Canva graphic templates, and subscriptions to stock photography, the stories that make us different from each other have gotten lost.
"Capture Your Story: Using Intentional Content to Grow Your Dental Practice" is an introductory, interactive workshop designed to challenge the way you think about digital content – and give you an easy way to create it!
Using Zellner's Intentional Content approach, you will soon be creating authentic visual, written and moving reveal your brand's authentic stories, and attract ideal customers and partners that move the needle.
Everyone who comes into contact with your practice's brand will feel more connected to you, will have a clear idea of the value and services you provide, and will have an understanding of the way you approach your business.
Who should attend?
This CE workshop is ideal for Doctors, Office Managers or Marketing team members who are involved in creating the website and social messaging for your practice. If you're looking to create sustainable content that matters, connects to your audiences more deeply, and shares the heart and values of your own brand through story – this is the event for you!
• Have an introduction to and understanding of intentional content
• Have a new lens from which to view content and an excitement for the process of content ideation for their practice
• Walk away with real-time content ideas that will generate higher engagement and conversation building with new prospects and existing community
• Have a reference sheet and worksheet template to continue future content idea sessions and campaign-specific storytelling approaches for your team
• 1 CE Credit
What to expect at this workshop
Reserve Your Spot(s): Up to 3 members per dental practice
Food + Beverage Provided: Buffet style dinner + desserts, (1) drink ticket per guest + cash bar
At Event: Networking, continuing education, + raffle
Post-Event: Turn in your info provided at event for CE credit
Moving forward: Apply what you learned to your practice
There is no cost to your team members to attend this event.
Our Next Event: The Details
Where: Norfolk Yacht & Country Club
When: 5:30 pm - 8 pm | Thursday, June 2, 2022
Parking: plentiful parking (free)
What to bring: notebook + pen
Need to know: Confirmed RSVP required
Meet your teacher.
Nikki James Zellner is Hatcher & Frey Orthodontics' Community Relations Director – heading up all marketing efforts related to drive practice growth, partner practice education + events, social media, website, school + sports partnerships and community events.
A storyteller on the page and the stage, her approach to marketing always starts with story. When not behind her desk, you can often find her in our waiting rooms asking employees and patients about their lives and how they ended up in our offices.
In addition to her work with HFO, she is the owner of Where Content Connects, a boutique content consultancy, and CO Safe Schools, an advocacy business she started after her children were poisoned by CO in 2020 at their local daycare.