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Invisalign Virtual Care

Hatcher & Frey Orthodontics installs interactive photo station at Hampton Roads Soccer Complex

Invisalign Virtual Care

Pictured: Lauren Bland (Executive Director of Hampton Roads Soccer Complex) and Nikki James Zellner (Community Relations Director of Hatcher & Frey Orthodontics)

On any given game day, over 5,000 people can be found cheering on their favorite players at the Hampton Roads Soccer Complex – home to some of the largest youth and adult recreational league and independent sports play in Virginia. 

It only took one visit to the complex on a game weekend to see this was a hidden gem of a facility and one that Hatcher & Frey Orthodontics wanted to support and draw attention to in a bigger way.

“You see thousands of families – all geared up, ready to support these players – and we wanted to give them a commemoration station really,” Nikki James Zellner, Community Relations Director for Hatcher & Frey Orthodontics said. “So many memories are made on these fields – triumphs, heartaches, unforgettable friendships –
we wanted something that honored that.”

The idea? Create an interactive photo station that puts the fields in view, and pays homage to not only the HRSC sports scene but #757 beach culture as a whole. The station prompts users to “Play Hard and Smile Big” – by providing hashtags, and location info to share on social media.

“This is a station for all ages … and can be used as these players grow on and off the field. It’s really a place for families, teammates, and friends to capture special memories and moments.”

The installation was designed and built by Image360 Signs in Norfolk, VA.

About Hatcher & Frey Orthodontics

Hatcher & Frey Orthodontics is a board-certified Orthodontic practice serving children, teens and adults at three convenient locations across Hampton Roads (Western Branch, Great Bridge, Norfolk Premium Outlets).

The Hatcher & Frey Orthodontics Observation Program currently provides free, regular orthodontic screenings for children 5 to 12, with no financial impact on families. This helps them keep an eye on developmental changes and assess the perfect timing for orthodontic treatment if needed.

In addition to its Observation Program, Hatcher & Frey Orthodontics also offers free, virtual or in-person consultations. We also provide a variety of treatment options for children, adults, and teens including braces,  Invisalign, and teeth whitening.

Hatcher & Frey Orthodontics is a Top 1% Invisalign Provider, achieving successful treatment outcomes across the largest patient base, at the highest level. In addition, it is rated as a VIP Diamond Plus rated Invisalign provider – the highest rating available by the internationally recognized brand. It is also only one of a handful of practices providing Invisalign First treatment options for tiny mouths in Virginia. Virtual care and weekend appointments are also available through the practice.

Hatcher & Frey Orthodontics was originally founded in 1998 by Dr. William Hatcher, a former high school teacher and coach at Great Bridge High School. In 2018, Dr. Scott Frey, an international lecturer and member of the Invisalign faculty, signed on as an official partner. Learn more at

About Hampton Roads Soccer Complex

The Hampton Roads Soccer Complex is a 501(c)3 non-profit organization dedicated to providing a facility and hosting events that are safe, friendly, and first-class while serving as the platform for athletes to learn sportsmanship, improve physical fitness and exemplify teamwork. The HRSC Athletic fields host tournaments, league matches, practices, camps, and clinics for athletes of all ages, as well as the North American Sand Soccer Championships at the Virginia Beach Oceanfront. Learn more at

Community Partnerships, Local GiveBack, Youth Sports

Scott Frey

Scott Frey is a renowned Orthodontist, professional speaker, and founder of the More than Smiles Movement.