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Hatcher & Frey Orthodontics makes big splash with 757 artist OnieTonie™

Hatcher & Frey Orthodontics Office
Hatcher & Frey Orthodontics Office

Norfolk, Va – Smiles for all. That’s what Hatcher & Frey Orthodontics is hoping to bring to the #757 community with their new OnieTonie™ brand partnership.

As part of the Hampton Roads community since 1998, Hatcher & Frey knows a thing or two about smiles. They’ve successfully treated generations of families locally – as well as playing a role in key community sponsorships with such organizations as the YMCA of South Hampton Roads, Chesapeake United Soccer Club, and Coastal Crush Lacrosse. Their newest approach to smiles? Local art.

“As we approached the 1-year anniversary of our Norfolk Studio just outside the Norfolk Premium Outlets, we knew we wanted to do more than traditional marketing in that space,” Nikki Zellner, Community Relations Director for the brand said. “It’s been a really tough year for our community, and it was just really important for us to do something that not only supported our brand but supported local business and our community.”

Zellner, a mom of two boys, said when she thinks of the culture of the #757 – she thinks of public, accessible art – that’s free for all.

“I wanted to take that same approach – what can we create for the community, not just for us. And that’s when I approached the team about courting Troy Summerell.”

Summerell, a local artist who goes by the name OnieTonie™ on his work, is known for his large, bold murals of sea life scenes across the Hampton Roads community.

“There isn’t an OnieTonie™ mural or sculpture me and my boys haven’t posed in front of – and when everything was closed during the pandemic – his art wasn’t,” Zellner said.

Summerell’s original water-loving characters and scenes can be seen on ambulance wraps and walls for CHKD, and he has done creative, engaging work for the Roc Solid foundation, local schools, and the Smile Train Organization.

“OnieTonie™ has a commitment for kids, families and smiles,” Zellner said. “There was only one name on the list for me.”

The Hatcher & Frey Orthodontics partnership with OnieTonie™ will include many elements – some available for the community to experience, and some available exclusively to patients.

The first element of the partnership were made public in late June, with more to follow. First, a billboard went up on Shore Drive just past the Lesner Bridge in Chix Beach, followed by two full-size mural installations at their Norfolk Premium Outlets office – both key tourist destinations for those visiting, as well as hot spots for the locals.

“What a way to welcome people to the area,” Zellner said. “By putting a smile on their face, and showing them what the area is all about.”

About Hatcher & Frey Orthodontics

Hatcher & Frey Orthodontics is a board-certified Orthodontic practice serving children, teens, and adults at three convenient locations across Hampton Roads (Western Branch, Great Bridge, Norfolk Premium Outlets).

The Hatcher & Frey Orthodontics Observation Program currently provides free, regular orthodontic screenings for children 5 to 12, with no financial impact on families. This helps them keep an eye on developmental changes and assess the perfect timing for orthodontic treatment if needed.

In addition to its Observation Program, Hatcher & Frey Orthodontics also offers free, virtual, or in-person consultations, as well as a variety of treatment options for children, adults, and teens including braces and Invisalign.

Hatcher & Frey Orthodontics is a Top 1% Invisalign Provider, achieving successful treatment outcomes across the largest patient base, at the highest level. In addition, it is rated as a VIP Diamond Plus rated Invisalign provider – the highest rating available by the internationally recognized brand. It is also only one of a handful of practices providing Invisalign First treatment options for tiny mouths in Virginia. Virtual care and weekend appointments are also available through the practice.

Hatcher & Frey Orthodontics was originally founded in 1998 by Dr. William Hatcher, a former high school teacher and coach at Great Bridge High School. In 2018, Dr. Scott Frey, an international lecturer and member of the Invisalign faculty, signed on as an official partner. Learn more at

About OnieTonie™

Troy Summerell, aka OnieTonie™, is an International, Virginia Beach-based artist who strives to positively impact the community with happy, playful designs that feature bold colors and crisp black lines. Inspired by the ocean and surf culture, OnieTonie™ has hand-painted a number of large-scale, exterior murals throughout Hampton Roads including the ViBe Creative District. In addition to Hatcher & Frey’s partnership, his artwork can also be found in CHKD’s Health Center at Landstown as well as decorating CHKD’s Transport Ambulances, bringing smiles to young patients who need positive imagery during uncertain and challenging times. Learn more at

About The Author
Scott Frey is a renowned Orthodontist, professional speaker, and founder of the More than Smiles Movement.