In the market for a new smile? That's our specialty.

Hatcher & Frey Orthodontics has been creating the best smiles for all age groups in Hampton Roads for over 20 years – and we now have a 3rd location to serve all ages in our newly opened Norfolk Studio office!


We love Dr. Hatcher & Dr. Frey! They are super thorough when you go in for an evaluation and give you the pricing up front. I visited a different local orthodontist who wouldn't give a price until after we started! They are detailed in their plan and the outcome is terrific. It's a wonderful place with an amazing team. I highly recommend them. — Eleanor Garver

Our Norfolk Studio is open and ready for you!

HFO Norfolk lobby

On-Demand Appointments

We're meeting our patients' requests and needs for expanded hours – so this location will be open before work, after work, and on Saturdays. We also offer Virtual Care Visits for those who need an alternative to in-person appointments! We've got you covered.

Stunning Smiles in Less Time, with Less Visits

With Invisalign and our accelerated orthodontic treatment options, you can get the smile you deserve in as little as 5 months.* Using digital scanning and 3D printing technology, we're a state of the art practice focused on your convenience.

We're ready to tackle the needs of any age group

From tiny mouth challenges to adult-size issues, our board certified orthodontists have the skills to treat even the toughest orthodontic cases. Children, teens, and adults looking for the highest quality care can trust us with their orthodontic needs.


We absolutely LOVE Hatcher & Frey Orthodontics. I have three daughters who went through braces for ten years (2002-2012). Now, I'm in Invisalign! They have been consistently professional and offer the very best care. Highly recommend.

— Dawn Stephens

Our locations have 250+ five-star reviews on Google

...the most of any multi-location orthodontic practice in Hampton Roads.

Your most frequently asked questions ... answered.

Insurance + Cost?

We are a Preferred Provider with All Major Insurances and we offer zero down, flexible payment plans. Our team will help you understand the investment in your smile – and take care of the legwork!

Treatment Options?

It's always the patient's choice. Our team can deliver great results regardless of the treatment type you choose. We will lay out all the options for you so you can the option that fits your lifestyle!

Can't I get Invisalign anywhere?

As the region's most experienced Invisalign provider, we are able to deliver beautiful results for any bite. Our newest location offers an Invisalign Studio experience for state-of-the-art care.


I couldn't be happier with my results with Invisalign! The entire process was simple and easy. Dr. Frey was able to achieve my goal of a broader smile which I didn't think would be possible. My treatment took about 15 months, but I was told up front it would take around a year, so I knew what to expect. The only regret I have is not starting treatment sooner!

— Kristen Turner

Odds are, you'll want to stick around awhile.

Our newest Hatcher & Frey Orthodontics Studio location offers an unmatched experience that is conveniently within 20 minutes of everything, really. We're a hop skip and jump from the Naval Station Norfolk, Little Creek, Downtown Norfolk, East Beach, Town Center and Mt. Trashmore. We're across the street Premium Outlets, IKEA, and Norfolk Academy. We thought about every convenience our current and new patients would need to make us their orthodontic destination of choice!


Open early. Open late. Open Saturdays. Open virtually.

We'd love to be your choice for quality orthodontic care for you and your family.


About Our Practice

Hatcher & Frey Orthodontics is a locally owned, multi-location orthodontic practice in Hampton Roads, Virginia. Norfolk Premium Outlets is home to our 3rd location, with our other locations calling Great Bridge and Western Branch home. And while we're well known in the Chesapeake, Suffolk, and Great Bridge areas – we're expanding our practice, at our customer's requests, to the Norfolk and Virginia Beach markets!

Our Norfolk location will focus on our Invisalign, braces, and increased convenience for our patients.

Dr. Bill Hatcher

Dr. William Hatcher

Board Certified Orthodontist

Dr. Bill Hatcher graduated from Kansas State University in 1986 with a Bachelor of Science degree in biology. After graduation, he taught high school biology and chemistry for four years. He also coached football, basketball and tennis. During this time, he also served in the United States Army Reserves. Deciding that a career change was in order, he graduated in 1994 from the Medical College of Virginia, Magna Cum Laude, with his dental degree. Dr. Bill Hatcher then completed two additional years of specialty training in orthodontics at the University of Detroit Mercy where he earned a Certificate in Orthodontics and a Master of Science degree.

Dr. Scott Frey

Dr. Scott Frey

Board Certified Orthodontist

Dr. Scott Frey attended Washington University in St. Louis, majoring in Chemistry, before early admittance to the University of the Pacific Arthur A. Dugoni School of Dentistry in San Francisco. He graduated in the top of his class and was inducted into the Tau Kappa Omega dental honor society.

Dr. Frey obtained his post-doctoral master’s degree and completed his certification in orthodontics at the University of Colorado. He is board certified in orthodontics, a published scientific author, and an international authority and lecturer on Invisalign® and esthetic orthodontics.