Whitening Bar

Let us help you reach your Smile goals with whiter, brighter teeth. We are proud to introduce Hatcher & Frey’s exclusive whitening bar experience at our Norfolk Premium Outlets location. Whether you have severe staining, highly-sensitive teeth, or are pressed for time due to an upcoming event, we have options to fit your budget, lifestyle, and unique needs. Our professional-guided whitening treatments can brighten your smile up to 8 shades in a single visit.

With our convenient hours, we are open when you need us, and we are located off I-64 just outside the Norfolk Premium Outlets so attaining the smile you deserve is easier than ever. The Whitening Bar is brightening smiles until 7pm (Tues-Fri) and on Saturdays from 9am-5pm. Walk-ins are welcome.

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Teeth Whitening at Hatcher & Frey Orthodontics' Norfolk Studio location from Hatcher & Frey Orthodontics on Vimeo.

Choose Your Teeth Whitening Package

Zoom! Whitening (In Office)

Average 8 shades brighter with this fast, intense, effective tooth whitening
This <90 minute appt. delivers immediate results in just one visit
Peroxide % and session length based on your sensitivity level*
$499 if paid in full, or $88/down + $88/mo (for 5 add’l months)

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Premium Home Whitening Kit

Premium at-home whitening kit is perfect for gradual, gentle whitening
Expect to see results over time, with continued daily use
15% hydrogen peroxide solution in each whitening pen

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*Effective results in whitening are driven by length of wear time and concentration of active ingredients in the formula. But the higher the concentration of the active ingredient, the higher the likelihood of sensitivity. Hatcher & Frey Orthodontics will take the greatest care in making sure you have the best results possible and will pre-screen and monitor your sensitivity level at all times.

Zoom Results

FAQ

What causes my teeth to stain?

Some staining is extrinsic – meaning it originates on the surface of your teeth. These kinds of stains occur due to smoking, plaque buildup, and certain foods/beverages such as berries, tomatoes, apple juice, teas, sodas and wines. Intrinsic staining, actually occurs due to issues originating inside the body or tooth – such as use of specific medications, illnesses, long term smoking, long term soda/wine/tea consumption, and aging.

How long do whitening appointments last?

If booking ZOOM! Whitening appointments, patients should expect to be in our office from 60-90 minutes.

What if I have sensitive teeth? Can whitening still work for me?

Sometimes tooth sensitivity can come on unexpectedly – and sometimes you come into the process knowing you have sensitive teeth. We are still able to provide quality results and a comfortable process for our patients either way. First, we recommend all patients take ibuprofen prior to coming in for their appointment. Second, we will take every precaution by using a desensitizing gel around your teeth and gums. Third, if you begin to experience sensitivity during your session, we are able to adjust both the intensity level of the UV light, as well as the duration of your treatment.

Can I eat/drink immediately after getting my teeth whitened?

We strongly advise you to only drink clear liquids and “white” non-staining foods for 48 hours post-whitening treatment. This means avoiding coffee, wine, sodas, teas, tomato-based sauces, staining fruit, pizza, etc. Basically, if you can drop it on a white shirt and it leaves a stain – you shouldn’t be eating/or drinking it immediately following treatment.

What’s the difference between whitening treatments at this office?

ZOOM! Whitening is our professional grade, in-office treatment that can whiten your teeth up to 8 shades in one visit. Duration and intensity can be adjusted for any sensitivity experienced, which is rare but can occur. For those wanting gradual whitening from the comfort of home, and are only looking for lighter stain touch ups, we recommend our Premium Whitening Kit for at home use.

What if I experience tooth sensitivity post-whitening treatment?

If you’re experiencing tooth sensitivity after your treatment, we recommend using Ibuprofren in combination with other sensitivity-controlling approaches such as eating lukewarm foods and drinking lukewarm beverages (vs. too cold or too hot) for a few days. We also recommend using a toothpaste such as Sensodyne for the week following your treatment.

Can I finance tooth whitening through Hatcher & Frey Orthodontics?

Yes! You can pay in full or finance your tooth whitening treatment (up to a period of 5 months). We accept all major credit cards as well as cryptocurrency.

Can I pay with Cryptocurrency?

We are a Cryptocurrency Friendly Practice!

Hatcher & Frey Orthodontics believe that when it comes to treatment, it’s always the patient’s choice – and that includes how they pay.

If you are purchasing products or services from the Smile-365.com web store: Simply select “Crypto.com Pay” as your option at checkout and follow the instructions to process the payment.

If you would like to pay for your orthodontic treatment in cryptocurrency: Please let your treatment coordinator know and we’ll set up a specialized smart contract for treatment.

Book Your Appointment Now!

It's time to brighten the world with your smile! Once you request your appointment, one of our Patient Experience Coordinators will reach out to you to confirm your date, time, how to prepare and what to expect for your appointment.
Name
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Whitening Packages
- Zoom (60 mins)
Preferred Appointment Time
- Morning (7am-11am)
- Midday (11am-3pm)
- Evening (3pm - 7pm)
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What they are saying

"We recently moved to the Chesapeake area and needed an orthodontist that could continue treatment for our two kiddos. Hatcher & Frey Orthodontics made our transition seamless and even provided an Invisalign option. The staff is amazing and the facilities are top notch!"

Brandon Gilstrap
"This is an OUTSTANDING team of dental professionals. We are greeted with smiles every time and wait less than 5 minutes to be called back for our appointment. This is EXCEPTIONAL when compared to the usual, long waiting room wait in MANY practices. The changing seasonal themes is always surprising and enjoyable. THIS IS NOT THE USUAL MEDICAL FACILITY OFTEN VISITED. Doctors Frey and Hatcher are personable, very friendly and HAPPY to work with their patients. Theirs is the most pleasant office to visit and this team is competent and approachable all the time. I'd GIVE THEM A 10 if I could!"

Ann Lambert
"We absolutely LOVE Hatcher & Frey Orthodontics. I have 3 daughters who went through braces for about ten years (2002-2012). Now, I am wearing Invisalign. They have been consistently professional and offer the very best care. I highly recommend them."

Dawn Stephens
"We love Dr. Hatcher and Dr. Frey! They are super thorough when you go in for an evaluation, and give you pricing up front. I visited a different local orthodontist, who wouldn’t give a price until after we started... they are detailed in the plan and the outcome is terrific! It is a wonderful practice with an amazing team! I highly recommend them!!"

Eleanor Garver
"I can't tell you how astonished I was with the customer service, everyone here is affectionate, and kind. I feel respected and important here. I am a current patient with crowding problems; Invisalign was what I went with because It doesn't seem too much of a chore to keep up with rather than braces. Thanks Dr. Hatcher for your stunning care; I know I'm in good hands and can't wait to see a different smile in the near future. I hope if you've read this far you choose to come here even if you live far away; it's definitely worth the drive. I would recommend this to anyone who is in need of an orthodontist."

Jacob Andresen
"Got my braces off today after 29 months of wearing them. When I came to Dr. Hatcher back in June 2017, my teeth looked like they were beat by Negan's bat, Lucille, from TWD. Today, I am a brand new person that has been cured of my zombie teeth apocalypse! Thank you Dr Hatcher, Shawna, and the rest of the staff! Your hard work has paid off and will not be forgotten. I will think of you every time I smile."

Warren Dana Bowling Sr.
"Five stars I scheduled a consult after seeing photos of Dr Frey’s cases with early development utilizing Invisalign. I also felt orthodontics should start early not late and I wanted the best for my 5yr old twins. I was blown away with Dr Frey’s clinical skills, understanding of sleep apnea in children, his updated technology and ability to do digital scans instead of impressions totally shows his education and expertise, but my biggest compliment was how well they treated my family. It’s care that is surpasses any practice I’ve seen. Thank you for educating us and giving us a sound treatment plan."

Shannon Pace Brinker
"Dr. Hatcher is wonderful and the staff is exceptional! We have had a very positive experience here with both of our daughters. They go above and beyond and I recommend them to anyone who is looking for an orthodontist. They make you feel like family and the kids love going to their appointments. State of the art technology is used to transform smiles from good to great!"

Margot Nowlan Broglin
"Dr. Scott Frey is an amazing Orthodontist and very caring. The most important thing which many people don't understand is it's not just straightening your teeth but knowing your bite is right for the lifetime of functioning. It's well worth the investment and time to do it right, so it won't cost you even more down the road. I give him 5 stars!"

Marie Sawtelle
"What a great experience! We were referred to Hatcher & Frey Orthodontics by our pediatric dentist’s office and they are very helpful and professional. Couldn't have had a better team to help my now 13-year-old achieve her perfect smile."

Jennifer Rose Riner

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