Whitening Bar

Let us help you reach your Smile goals with whiter, brighter teeth. We are proud to introduce Hatcher & Frey’s exclusive whitening bar experience at our Norfolk Premium Outlets location. Whether you have severe staining, highly-sensitive teeth, or are pressed for time due to an upcoming event, we have options to fit your budget, lifestyle, and unique needs. Our professional-guided whitening treatments can brighten your smile up to 8 shades in a single visit.

With our convenient hours, we are open when you need us, and we are located off I-64 just outside the Norfolk Premium Outlets so attaining the smile you deserve is easier than ever. The Whitening Bar is brightening smiles until 7pm (Tues-Fri) and on Saturdays from 9am-5pm. Walk-ins are welcome.

Choose Your Teeth Whitening Package

*Effective results in whitening are driven by length of wear time and concentration of active ingredients in the formula. But the higher the concentration of the active ingredient, the higher the likelihood of sensitivity. Hatcher & Frey Orthodontics will take the greatest care in making sure you have the best results possible and will pre-screen and monitor your sensitivity level at all times.

Zoom Results


What causes my teeth to stain?

Some staining is extrinsic – meaning it originates on the surface of your teeth. These kinds of stains occur due to smoking, plaque buildup, and certain foods/beverages such as berries, tomatoes, apple juice, teas, sodas and wines. Intrinsic staining, actually occurs due to issues originating inside the body or tooth – such as use of specific medications, illnesses, long term smoking, long term soda/wine/tea consumption, and aging.

How long do whitening appointments last?
If booking ZOOM! Whitening appointments, patients should expect to be in our office from 60-90 minutes.
What if I have sensitive teeth? Can whitening still work for me?
Sometimes tooth sensitivity can come on unexpectedly – and sometimes you come into the process knowing you have sensitive teeth. We are still able to provide quality results and a comfortable process for our patients either way. First, we recommend all patients take ibuprofen prior to coming in for their appointment. Second, we will take every precaution by using a desensitizing gel around your teeth and gums. Third, if you begin to experience sensitivity during your session, we are able to adjust both the intensity level of the UV light, as well as the duration of your treatment.
Can I eat/drink immediately after getting my teeth whitened?
We strongly advise you to only drink clear liquids and “white” non-staining foods for 48 hours post-whitening treatment. This means avoiding coffee, wine, sodas, teas, tomato-based sauces, staining fruit, pizza, etc. Basically, if you can drop it on a white shirt and it leaves a stain – you shouldn’t be eating/or drinking it immediately following treatment.
What’s the difference between whitening treatments at this office?

ZOOM! Whitening is our professional grade, in-office treatment that can whiten your teeth up to 8 shades in one visit. Duration and intensity can be adjusted for any sensitivity experienced, which is rare but can occur. For those wanting gradual whitening from the comfort of home, and are only looking for lighter stain touch ups, we recommend our Premium Whitening Kit for at home use.

What if I experience tooth sensitivity post-whitening treatment?
If you’re experiencing tooth sensitivity after your treatment, we recommend using Ibuprofren in combination with other sensitivity-controlling approaches such as eating lukewarm foods and drinking lukewarm beverages (vs. too cold or too hot) for a few days. We also recommend using a toothpaste such as Sensodyne for the week following your treatment.
Can I finance tooth whitening through Hatcher & Frey Orthodontics?
Yes! You can pay in full or finance your tooth whitening treatment (up to a period of 5 months). We accept all major credit cards as well as cryptocurrency.
Can I pay with Cryptocurrency?

We are a Cryptocurrency Friendly Practice!

Hatcher & Frey Orthodontics believe that when it comes to treatment, it’s always the patient’s choice – and that includes how they pay.

If you are purchasing products or services from the Smile-365.com web store: Simply select “Crypto.com Pay” as your option at checkout and follow the instructions to process the payment. 

If you would like to pay for your orthodontic treatment in cryptocurrency: Please let your treatment coordinator know and we’ll set up a specialized smart contract for treatment.

Book Your Appointment Now!

  • It's time to brighten the world with your smile! Once you request your appointment, one of our Patient Experience Coordinators will reach out to you to confirm your date, time, how to prepare and what to expect for your appointment.

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